The bidding cities included: Anaheim, Detroit, Houston, Jacksonville, Miami, Minneapolis, New Orleans, Philadelphia, San Francisco, Seattle, Tampa, and Tempe.
The previous season's 36–24 playoff loss to the Minnesota Vikings had been a particularly low point for Montana, who had played so poorly that head coach Bill Walsh had benched him early in the third quarter.
Craig was also a key contributor, leading the team in receptions (76) while finishing the season with a total of 2,036 combined rushing and receiving yards and 10 touchdowns, earning him the NFL Offensive Player of the Year Award.
During the strike-shortened 1987 season, quarterback Boomer Esiason and head coach Sam Wyche had openly feuded, and the team finished with a miserable 4–11 record, including 0–3 in games played by replacement players.
The coach and quarterback worked out their differences in the offseason, and Esiason ended up having the best season of his career en route to Super Bowl XXIII.
Wide receiver Tim McGee and Pro Bowl tight end Rodney Holman were also major threats, combining for 75 receptions, 1,213 yards, and 9 touchdowns.
Esiason was also suffering from a sore left (throwing) shoulder, although the Bengals tried to keep it under wraps and made up for a lack of big-play passing attack with a run-heavy offense led by Woods and Brooks against their first two playoff opponents, Seattle and Buffalo.
On the night before the Super Bowl, Stanley Wilson, the Bengals' best fullback and their third-leading rusher during the season with 398 yards, was caught using cocaine in his hotel room.
Meanwhile, during NBC's pregame coverage, Ahmad Rashad and John Candy hosted the Diet Pepsi Talent Challenge at the Miami Seaquarium.
At the end of NBC's telecast, they played Rod Stewart's "Forever Young" against highlights of the past few months of sporting events to air on the network: The Summer Olympics from Seoul, the World Series between the Los Angeles Dodgers and Oakland Athletics, the Fiesta Bowl between the Notre Dame Fighting Irish and West Virginia Mountaineers, and finally Super Bowl XXIII.
Brent Musburger hosted the pregame, halftime, and postgame coverage with analysts Dick Butkus, Irv Cross and Will McDonough, all from CBS' The NFL Today.
Locally, Super Bowl XXIII was broadcast by WKRC-AM in Cincinnati with Phil Samp and former Bengals Ken Anderson and Dave Lapham, and by KGO-AM in San Francisco with Lon Simmons (calling his final game as 49ers play-by-play announcer), Wayne Walker and Joe Starkey (who filled in for Simmons in 1987 and '88 for games which conflicted with the San Francisco Giants before taking over play-by-play full-time in 1989).
On the 14th play of the game, Bengals defensive lineman Tim Krumrie twisted his ankle nearly 180 degrees, shattering two bones in his left leg.
After the two teams traded punts on their first drives of the game, the 49ers, aided by a roughing the passer penalty and a 17-yard screen pass to fullback Tom Rathman on 3rd-and-10, marched 73 yards from their own 3-yard line to the Bengals 24.
On the 49ers' next drive, Montana threw a pass to wide receiver Jerry Rice, who first tipped it to himself and then made a one-handed catch before stepping out of bounds at the San Francisco 45-yard line.
Then after reaching the Cincinnati 42-yard line, Montana spotted defensive back Lewis Billups trying to cover Rice one-on-one and made him pay for it by completing a pass to the receiver at the 10.
Then on third down, Fulcher forced a fumble from 49ers running back Roger Craig, and Bengals defensive end Jim Skow recovered the ball on his own 41.
Cincinnati then drove to the San Francisco 42, but after two incomplete passes and defensive end Danny Stubbs's eight-yard sack on Bengals quarterback Boomer Esiason, they were forced to punt.
But after Esiason's third down pass intended for wide receiver Eddie Brown was overthrown, they were forced to settle for kicker Jim Breech's 34-yard field goal with 1:15 left in the half.
Cincinnati then forced San Francisco to punt, but on the first play of their next drive, 49ers rookie linebacker Bill Romanowski intercepted a pass from Esiason at the Bengals 23.
But on the ensuing kickoff, Stanford Jennings received the ball at the 7, ran straight up the middle behind a wedge of blockers, and burst out of the pack into the open field.
49ers receiver Terry Greer managed to chase him down and trip him up at the 1, but he still fell into the end zone for a 93-yard touchdown return, giving the Bengals a 13–6 lead.
But after Craig was tackled for a one-yard loss on the next play, Fulcher broke up a third-down pass intended for Taylor, and then Cofer's 49-yard field attempt sailed wide right.
The Bengals took over from their own 32 and regained the lead with a 10-play, 46-yard drive, featuring a 17-yard reception by backup receiver Ira Hillary on third and 13, along with 21 yards on three carries from Ickey Woods and a 12-yard play-action sideline pass to James Brooks.
The 49ers returned the ensuing kickoff to their own 15 with 3:10 on the clock, but an illegal block penalty on the play pushed the ball back half the distance to the goal line to the 8.
In order to calm his teammates in the huddle just before the final game-winning drive, Montana pointed into the stadium crowd and said, "Hey, isn't that John Candy?"
Assuming that the Bengals would expect him to throw the ball near the sidelines (to enable the receivers to step out of bounds to immediately stop the clock), Montana first threw a pair of completions in the middle of the field, one to Craig and one to tight end John Frank.
After that, Cross committed an illegal man downfield penalty, which at the time was a 10-yard foul, moving the ball back to the 45 and bringing up second down and 20 with just 1:15 left in the game.
The Bengals returned the kickoff to the 25-yard line, and began their desperation drive with a five-yard completion to the sideline and a 3-yard sack, forcing them to use a timeout with 17 seconds remaining.
Source:[25] Hall of Fame ‡ Bob Beeks became the third person, and first African-American, to officiate five Super Bowls, joining Tom Kelleher and Jack Fette.