Directed by Ruel S. Bayani and Jojo A. Saguin, it stars Sarah Geronimo, Sam Milby and Coco Martin.

The series premiered on September 6, 2010, where the pilot episode was simulcast on three different television channels Studio 23, Cinema One and ABS-CBN.

When her parents Samson and Laura have incurred twenty million pesos worth of debt to a family friend, she was suddenly forced to leave her showbiz life behind.

But in the process, Belinda not only loses her chance to make it big but she also walks away from Vince, her childhood friend whom she secretly loves.

1DOL revolves not only in the main characters but a core group of supporters, led by Belinda "Billie/Jean" Suarez (Sarah Geronimo), Fernando "Lando" Lagdameo (Coco Martin) and Vincent "Vince" Serrano (Sam Milby).