2000 commercial actors strike

Consequently, a group of commercial actors and members of SAG specifically lobbied William Daniels to run as union President in order to ensure leadership support for negotiations on advertising fees.

[5]The two sides met several times prior to strikes, including with the guidance of a federal mediator, but stalled on a deal over the main points of negotiation.

These non-unionized were used in commercials for Procter & Gamble, which led the unions to call for a consumer boycott of the company's products that was supported by entertainment industry figures such as Susan Sarandon, Bryan Cranston, and Tim Robbins.

The final agreement also included a provision that advertisers and union actors could freely negotiate contracts for internet ads, a relatively young industry at the time.

[1][5][2] The unions prevailed and were able to defeat the major rollbacks employers sought as well as achieve gains including increasing performers' earnings in cable advertisements.

Sara Kreiger, a union member who served as strike captain in New York, cited this as enabling a long term move towards non-union actors among advertisers.