The 54th Don Carlos Palanca Memorial Awards for Literature was held on September 1, 2004, at The Peninsula Manila in Makati to commemorate the memory of Don Carlos Palanca Sr. through an endeavor that would promote education and culture in the country.
[1] Isagani R. Cruz was this year's Palanca Hall of Fame awardee.
Cruz clinched his fifth first prize for “The Lovely Bienvenido N. Santos” under the Full-Length Play category.
The said award is given to writers who have won five (5) first places in any category.
http://www.geocities.com/palanca_awards/2004.html( Archived 2009-10-27 at the Wayback Machine 2009-10-23)