Games would now air on their cable channel Basketball TV, and on the stations of the Radio Philippines Network (who curiously, were the first broadcaster of the PBA) after an intense bidding war between Solar and ABS-CBN.

[2] The season began on October 4 with the Talk 'N Text Tropang Texters defeating the Coca Cola Tigers, 98-97.

The muses for the participating teams are as follows:[3] Exhibition games were held prior to Games 4 and 6 of the Philippine Cup finals between the Smart Gilas (Philippines team that will compete in the FIBA Asia Championship 2011) coached by Rajko Toroman and previously eliminated teams from the Philippine Cup.

The games also marked the appearance of the newly renamed Burger King Titans team formerly known as the Air21 Express.

The winners were: David Noel named the All-Star Game MVP.