2010 Bbox Bouygues Telecom season

The 2010 season for Bbox Bouygues Telecom began in January with La Tropicale Amissa Bongo and ended in October at the Japan Cup.

The team carries wildcard status in 2010, meaning they are eligible to be invited to any ProTour event should the organizers wish to include them.

The team nearly folded at the end of 2010, after a search for a title sponsor to replace the outgoing Bouygues group proved very difficult.

They did not have any riders contesting the sprint finishes to the first two road race stages, and their highest-placed man in the overall standings prior to the transfer to Italy was Bonnet in 40th place.

He and two of the three riders who first broke away with him stayed away to the finish line, coming home 4 seconds ahead of a fast-charging peloton that had just mistimed the catch.

With a field sprint seemingly shaping up as the stage neared its conclusion, a counterattack made as the day's principal breakaway was caught got ten riders to the finish line 10 seconds ahead of the peloton.

Voeckler made this split, but just missed out on the stage win, finishing second to Filippo Pozzato in the sprint.

[11] Voeckler said after the stage that he was satisfied with his ride even though he narrowly missed a victory, stating that Pozzato is simply the better sprinter.

After Tschopp beat Simoni to the top of the Passo di Gavia for the prize money that went along with winning the Cima Coppi, the Giro's tallest climb, he rode an aggressive descent of the mountain and was out front for the entirety of the stage.

This one stayed away to decide the stage, though Charteau did not contest the sprint, finishing in fifth place two seconds behind Sandy Casar, Luis León Sánchez, and Damiano Cunego.

[26] The squad's highest-placed rider in the final overall standings was Sprick in 54th, at a deficit of an hour and 45 minutes to Vuelta champion Vincenzo Nibali.

A powder blue automobile with several bicycles attached to its roof. Spectators at the roadside are looking behind the car to something out of the frame.
The Bbox team car at the start of stage 1 in Rotterdam.