As the league approaches the 100th Grey Cup, the CFL celebrated the 1970s with all eight teams wearing retro-themed uniforms from that era during Weeks 6 and 7.
Additionally, to celebrate the 100th anniversary of the Saskatchewan Roughriders, the players donned red and black centennial jerseys that the team wore from 1912 to 1947 on July 17 when they played Edmonton at Mosaic Stadium at Taylor Field in Regina.
The first game, marketed under the "Touchdown Atlantic" banner, took place on September 26, as the Edmonton Eskimos defeated the Toronto Argonauts, 24–6, in front of a sold out crowd of 20,725 at the new Moncton Stadium.
[2][3] The success of Touchdown Atlantic 2010 has moved Moncton towards a position of candidate for CFL expansion.
Hamilton finished ahead of Toronto in the standings because they won their head-to-head regular season series 3–0.
Alouettes' wide receiver Jamel Richardson was named the Grey Cup Most Valuable Player, and Roughriders' defensive tackle, Keith Shologan was named the Grey Cup Most Valuable Canadian.