The discontinuance of these awards was attributed to their dwindling popularity and Spike TV's re-formatting (including even a change of their name to Paramount).
The following pieces of footage[4] from several upcoming movie projects was shown: The Scream 2010 nominees were selected by the Advisory Board of Hollywood and Genre Leaders, who also advised on the categories.
[5] The advisory board included Damon Lindelof, Eli Roth, George A. Romero, John Carpenter, Rob Zombie, Robert Rodriguez, Roland Emmerich, Tim Burton, and Wes Craven etc.
[12] The exception was the "Most Anticipated Movie" category, which was conducted via an "Online Write-In" mechanism, where each participant offered their own nomination for their vote via email to Spike TV.
[5] The works which were noted[1][4][5] as having received a significant number of nominations were:- The winners were chosen by a process of public online voting on the Spike TV website,[6] which ran from 7 September 2011.