The marathon was a fund raising event to provide housing in an area in Negros Occidental which was devastated from Typhoon Haiyan (Yolanda).
[4] The Philippine attempt also doubled as a charity event since it was also held as part of the "Bounce Back Phl" project which aimed to raise funds to construct a Basketball Marathon (BM) Village in an area in Negros Occidental which was left devastated following the aftermath of Typhoon Haiyan (Yolanda).
The BM Village will contain 24 houses, a basketball court and a community hall where the beneficiaries of the project may participate in livelihood programs of the charity organization.
To build the players' endurance, the coaches introduced cardio workouts, plyometics, and physical conditioning exercises and routines from football.
[6] Guinness has set guidelines that players should "play within the spirit of the rules of the sport" and are not leave the court in the entire duration of the match.
[9] Pasig Mayor Bobby Eusebio and Samahang Basketball ng Pilipinas executive director Sonny Barrios were invited to kick off the event.
[7] Access Discovery Channel was concerned that Guinness won't recognize the feat due to technicality reasons.
Jacque Ruby, chief operating officer of organization is cited two guidelines which states that participants “have to play within the spirit of the rules of the sport” and the other is the prohibition of players from leaving the court.
[7] On March 30, 2014, radio station DZBB-AM reported that Guinness has officially recognized the new world record set by the Philippine Basketball Marathon.
[15] The World Longest Basketball Game, a charity event for Western New York mental health organization, was held from August 6 to 11, 2021.