2016 Summer Olympics marketing was a long running campaign that began when Rio won its bid to host the games in 2009.
Gelli defended the allegations, stating that the concept of figures linked in embrace was not inherently original as it was "an ancient reference" and "in the collective unconscious".
"[8] Brand director Beth Lula stated that the mascots were intended to reflect the diversity of Brazil's culture and people.
[10] At the Olympic wrestling events, coaches were given plush dolls of Vinicius to throw into the ring when they wished to challenge a referee's call.
Rio also serves as the location for the initial arena for Lúcioball, the Estádio das Rãs (Portuguese for "Stadium of Frogs", referencing Lúcio's logo).