2012 Summer Olympics marketing

2012 Summer Olympics marketing was a long running campaign that began when London won its bid to host the games in 2005.

On 21 July 2009, the LOCOG announced that Hornby had won the licence to develop and market a range associated with the Games.

[6] In August 2009, the Royal Mail commissioned artists and illustrators to create 30 stamps which were released in batches of 10 during 2009 to 2011.

Each stamp featured an Olympic or Paralympic sport and in addition carried the London 2012 logo.

[7] The Royal Mail had initially proposed that photographs be included as well but this was abandoned as the photos would have to be of dead people as the only living person allowed to feature on stamps in the United Kingdom is the Queen.

[11] As with other Olympics since 1952, the Royal Mint will strike a set of commemorative one-kilogram gold and silver coins.

The film's theme tune was featured at the opening of the 2012 London New Year's fireworks celebrating the Olympics.

[14] As an official part of the London 2012 Festival celebrations, a new digitally re-mastered version of Chariots of Fire was screened in over 100 cinemas throughout the UK.

[15] A 2012 stage adaptation of the same title also coincides with the Olympics, opening 9 May at London's Hampstead Theatre and transferring to the West End on 23 June.

[27] To reduce congestion, ticket holders were entitled to free use of London's public transport network on the day of the event.

[29] In Great Britain, ticket prices ranged from £20 for many events to £2,012 for the most expensive seats at the opening ceremony.

More than 50% of the sessions went to a random ballot,[34][35] but over half the people who applied got no tickets as the process was widely criticised.