2020 Summer Olympics marketing was a long running campaign that began when Tokyo won its bid to host the games in 2013.
[2] The designs replaced a previous emblem which had been scrapped due to allegations that it plagiarized the logo of the Théâtre de Liège in Belgium.
[4] The official slogan for the Tokyo 2020 Games, United By Emotion (Japanese: 感動による団結, romanized: Kando ni yoru danketsu), was unveiled on 17 February 2020.
A poll was then conducted between 11 December 2017 and 22 February 2018 to choose the winning entry, with each participating elementary school class allocated one vote.
Miraitowa is a figure with blue checkered patterns inspired by the Games' official logo, which has old-fashioned charm and new innovation combined with a special power of instant teleportation.