2018 AFL Grand Final

The match, attended by 100,022 spectators, was won by West Coast by a margin of five points, marking the club's fourth premiership and first since 2006.

West Coast's Luke Shuey won the Norm Smith Medal as the player judged best on ground.

Collingwood faced the West Coast Eagles in Perth in its qualifying final and had led at various stages of the match before being overrun in the last quarter to lose by sixteen points.

[15] As pre-match entertainment, the Black Eyed Peas performed a number of their hit singles, including "Where Is the Love?

De Goey broke the drought with his second goal of the afternoon, restoring Collingwood's lead to a relatively comfortable 23 points.

In the 21st minute, a pivotal moment in the match occurred: Adams attempted to clear the ball from Collingwood's backline with a dangerous miskick which went towards Stephenson at centre half-back.

Collingwood runner Alex Woodward, who was in the area delivering another message at the time (since runners were still allowed on the ground during general play at the time, as the rule limiting their access to the ground was introduced only in 2019[21]), accidentally impeded Stephenson's access to the marking contest, allowing West Coast midfielder Elliot Yeo an uncontested intercept mark from which he kicked a 50-metre (55 yd) set shot and put West Coast ahead for the first time since the beginning of the game.

[22] From a distance of about 45 metres (49 yd) and almost on the boundary line, Sheed kicked a goal to put West Coast in front by four points with less than two minutes left.

West Coast attacked again from the ensuing centre clearance, and Darling dropped an uncontested mark in the goal-square from which he would almost certainly have sealed victory for the Eagles.

Collingwood managed to force a behind to extend the margin to five points inside the final minute, but they could not rebound the ensuing kick-in with Shuey taking an intercept mark from it.

[18][19][20] With 11 votes out of a maximum possible 12, Luke Shuey was awarded the Norm Smith Medal, after collecting 34 disposals, eight clearances and a crucial second-quarter goal.

Dom Sheed , who kicked the winning goal, with the premiership cup after the grand final
Luke Shuey , winner of the Norm Smith Medal , celebrating West Coast's victory