Incumbent municipal mayor, Senaid Memić, was not seeking re-election, instead the Party of Democratic Action (SDA) candidate was former Bosnian Army commander Fikret Prevljak.

Amar expressed his family's struggles and criticized Prevljak for the emotional distress caused by the letter.

He campaigned emphasizing the differences between the two parties, particularly in their approach to corruption and transparency and that he was willing to make personal sacrifices, such as reducing his salary and using public transport, to set an example and save costs.

He promised to implement managerial governance, develop industrial zones, and improve tourism in Ilidža.

[6] During a TV debate, independent candidate Muhamed Kubat, in what seemed like a frustrated, unplanned move, announced his withdrawal from the race to support Fikret Prevljak.