The channel is available free-to-air locally on digital signal with national coverage, and on satellite television via Globecast, Nilesat, Arabsat and Hotbird.

2M was set up as a second national television channel with the aim of promoting competition and diversity in Moroccan audio-visual broadcasting.

After 7 years of activity, SOREAD (ONA group), the major shareholder, withdrew from the management of this TV channel due to financial reasons.

2M challenged taboos by debating controversial issues and established a reputation for itself as a symbol of freedom of speech in Morocco.

On both the local and satellite versions of the channel, a selection of other foreign shows are dubbed locally in Moroccan Arabic: 2M's children's programming block ("2M Kids") also includes foreign TV shows dubbed in French or in Moroccan Arabic, such as Ace Ventura: Pet Detective, Oggy and the Cockroaches, Chaotic, Tommy e Oscar, Bob the Builder.