They produced the documentary Reformat the Planet in 2008, and have since worked with mainstream companies including MTV and Spike.

The idea was first shown on February 21, 2011, as a proof of concept video to attempt to raise money to finish the project using Kickstarter.

[9][10] In February 2012, Double Fine Productions became the first game company to fully fund a high-budget video-game via Kickstarter, a crowdfunding website.

As part of their funding agreement, Double Fine pledged to hire 2 Player Productions to document the entire development process as a serial documentary, with roughly monthly episodes, made available to all backers of the project.

[11] Leading up to the release of the game's final act, Double Fine also began making the episodes freely available on YouTube in early March 2015.