The Man, The Flaming Lips, The Jesus and Mary Chain, The Mountain Goats, Bun B, Devin the Dude, Dr. Dog, Big Boi, Reggie Watts, The Civil Wars, Best Coast, Danny Brown, A Place to Bury Strangers, and more.

Likewise, it also had a roster of notable local acts, such as Neon Indian, Midlake, Sarah Jaffe, Brave Combo, Riverboat Gamblers, Seryn, and more.

The goal of showcasing Denton's performers and people did not change, but the name did: NX35 Music Conferette, which opened with a keynote address led by American Splendor creator Harvey Pekar.

The event began with keynote speaker Steve Albini and featured a now storied[2] free Saturday night performance by the Flaming Lips and Denton's own Midlake at the North Texas Fairgrounds.

Also instituted this year was daytime programming with speakers and panels addressing a broad range of topics concerning cultural planning, urban development, gender issues, tech entrepreneurship, and the music, art, and film industries.

Other notable performers from this era include Neon Indian, Centro-matic, HEALTH, The Black Angels, The Baptist Generals, Brave Combo, Sarah Jaffe, Monotonix, Riverboat Gamblers, Shiny Around the Edges, and True Widow.

The name wasn't the only big change, as the fest expanded into the streets of downtown Denton with the addition of three outdoor stages, one of which was on the courthouse lawn.

Performers included a growing roster of national talent like Big Boi, Mavis Staples, Dr. Dog, Reggie Watts, Japanther, and Damien Jurado.

After visa issues prevented their Saturday night appearance, the band played the following Wednesday at the North Texas Fairgrounds, with Ty Segall as an opening act.

Other notable 2012 acts included Built to Spill, Bun B, The Raincoats, OM, Best Coast, Thee Oh Sees, and Dum Dum Girls.In 2013, 35 Denton featured performances by Solange, Sleep, Roky Erickson, Com Truise, Silver Apples, Killer Mike, Thee Oh Sees, Akron/Family, Man Man, Mikal Cronin, Mac DeMarco, Beach Fossils, Reigning Sound, Marnie Stern, Soul Clap, and the live Texas debut of Thurston Moore's side-project Chelsea Light Moving.