The station is aimed at the 35–60 year old demographic, and its format is based on classic hits, talk, sports and news.
Duffy took the initiative and went to Colac in an effort to interest local businessmen in his proposal to establish a radio station in the area.
Receiving an enthusiastic reception from the crowd, Street thanked the directors for their invitation to perform the happy duty.
Referring to the recently declared outbreak of World War II, he said it helped him forget, at least for a short time, some of the worries that now confronted him.
In officially declaring the station open, he "wished it every success and that the standard maintained, would be one of which the district would be proud.".
Other staff alumni include names such as Vern Haycroft, Bill Bowie, Barry Browne,Peter Mobbs, Lance White (winner of the 2018 ACRA for best country news presenter), Warren Riches, John Busfield, Garry Beattie (Winner of the CMA International Broadcaster Of The Year Award, 2001), Geoff Peel, Paul "Jock" Brady, Jan Howarth, Jack Rann, Don Dwyer, Daryl Reader, Dan Lonergan, Danny Jumpertz, Ken Bell, Daryl McLean, Bev Parry, Craig Christie, Duncan Potts, Jenny Black, Rod Anderson, Colin Rowley, Dean Pickering, Eric Gracie, Mark Brunger.