Although the original Articles of Association prohibited any one person from owning more than 5% of the shares in 3MP's licensee, the station was sold outright to AWA in 1980.

In January 1986, the station dropped its adult contemporary music format in favour of easy listening, which had been abandoned two weeks prior by rival 3AK.

The move grew 3MP's previously modest ratings.In October 1987, AWA sold its radio assets to Wesgo for $40 million.

Magic 693's format, along with coverage of weekend AFL matches, proved successful as ratings climbed, albeit at the displacement of 3MP.

[6] The easy listening music format continued on DAB+ digital radio branded as MyMP, albeit without announcers.

[10] In April 2012, MyMP was granted a power increase to better cover the northern and western areas of Melbourne – first applied for while operating as MTR.

In July, the newsroom shared between 3MP and sister station 1116 SEN was closed, replaced with a service from Macquarie National News.