In the first verse, k-os states that he thought [the world] would stay real, but that people "sold their souls for the golden goose" and changed in order to become successful.

He remembers that people used to be peaceful and now conflict is starting to appear; but he shrugs it off ("doesn't really matter, I've got to go") and proceeds into the chorus.

The stop-motion-style video for "4, 3, 2, 1" features k-os and his crew in a closed mall at night, break dancing and playing hockey, among other activities.

k-os walks around an aisle dressed as a janitor and mops the floor beside a tall mannequin in a suit, who slowly begins to dance.

Back in another store, k-os is shown speaking into a walkie-talkie as a member of his crew rides a scooter and the other break dances.