The tour began on April 5, 2010 in Slippery Rock, Pennsylvania and continued until November 6, 2010 with its final show scheduled in Las Vegas.

[2] Scheduled for 78 performances across the United States and Canada, the tour was also utilized as a part of an environmentally friendly campaign alongside non-profit organization Reverb.

The concert tour, which featured k-os and Francis & The Lights as initial opening acts, is in support of Drake's debut studio album and extended play, Thank Me Later and So Far Gone, respectively.

Additional singles where Drake acts as a featured artist were also performed, including "I Invented Sex", "BedRock", and "Forever".

By incorporating the use of biodiesel as well as introducing biodegradable and recyclable products throughout the tour, tents that featured green technology sought to teach students about carbon emissions and promote eco-consumer sampling.