4L Trophy
Established in 1997 upon the initiative of Jean-Jacques Rey, it is organised by Desertours in a partnership with ESC Rennes School of Business.
[4] Its thousands of participants deliver about 80 tons of school furniture in Morocco after driving 6,000 km (3,728 mi) from departure sites in Bordeaux and Paris.
The association was created to encourage education for kids living in this particularly poor region of Morocco.
The ranking is based on the teams' ability to drive in the desert and to reach the checkpoints as required.
The main obstacle for participants is called "oued" in Arab which means sand sea in English.
The partnership with CO2 Solidarity aims at making up for CO2 emissions by funding a program for environmental protection in order to improve the living conditions of Moroccan people.
The partnership between the 4L Trophy organization and the financial advising firm Deloitte lead to the creation of the Deloitte-4l- Eco Challenge in 2008.
This challenge consists in awarding the best action imagined by students participating to the 4L Trophy.
-Turbo, which is the most popular car TV show in France that send a team to film the rally and then broadcast it.
This media coverage as a big impact for the organization “4L Trophy” as well as for its participants since firms are more likely to sponsor a car if they hope to get some positive return for the stickers on it.
The idea is that a company or individual can “buy” one part of the car and put its logo on it.
The company can hope to get a positive return on this, because 4L Trophy is quite popular in France and well covered by media.
The idea is to buy a pen with 4L Trophy stickers for €0.25 each and then to sell it back on a marketplace or commercial center.
Fez is the first stage where the participants will have to cross the mountains, dunes and wadis during nearly 1500 km of trails in the Moroccan Desert.
The main modification is the protection plate each team has to add to its car in order to avoid troubles linked to stones you can find in the desert zone.
Start of the collaboration between Désertours and ESC Rennes 1st Departure Village in Paris (Stade de France).
