[4] The company has been criticized for spreading misinformation, disinformation,[5] right-wing bias, racism, homophobia,[6] anti-Feminism, and perpetuating racial stereotypes, particularly anti-Asian and Anti-Indian hate.

[9] Its founders, Sarman Esagholian and Abraham Tekabo, attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip hop culture.

Frustrated with not receiving the desired response, Esagholian hinted at potential consequences if the journalist's whereabouts were revealed, including making threats insisting he knew where the reporter and their family slept at night.

[14] The account has been noted for referencing Brampton in a manner perceived as perpetuating negative stereotypes and xenophobic sentiments toward Sikh Canadians, Indian international students, and the broader South Asian community.

[15] 6ixBuzz's content includes clips negatively depicting individuals with brown skin, presumed to be of Indian origin, which are met with unmoderated hateful comments.

Conversely, travel-related videos depicting visits to India attract remarks about Brampton that reflect enduring stereotypes about Indian communities and concerns regarding demographic changes in Canada.

Zoia later pleaded guilty in July 2020 to "Mischief Endangering Life" and received a $2,000 fine, 2 years probation and community service as well as counselling for her drinking problem.

[20] The platform regularly poked fun at and exploited a young homeless woman from Toronto called "Debby", real name Alexis Matos, in order to garner views.

[28] In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single "VV's" featuring Killy and Houdini.