HipHopCanada is a Canadian hip hop and rap online publishing company founded in 1999 by Jesse Plunkett.

[6] HipHopCanada was founded in 1999 by Jesse Plunkett at the age of 17 after not being able to find any information about local hip hop music.

[8] In 2011, it was reported that HipHopCanada raised awareness of OneMatch, the Canadian Blood Services’ registry for bone marrow and stem cell donors.

During this time Plunkett had plans to relaunch the company as a non-profit organization with the aim of taking important social causes and bridging them to the hip hop community instead of continuing as a corporation that directs all profits back into the site, however, this was scrapped.

[12] Jesse Plunkett is known for being vocal about issues surrounding the hip hop scene in Canada, and has spoken out on gun violence in relation to the death of Houdini in 2020.