759 Store

759 stores mainly import Japanese, Korean and other foreign food items and sells them more cheaply than other supermarkets in Hong Kong.

[2] However, lower numbers of tourists and high rents led to losses and a cut back to around 190 stores in the city by 2018, focusing on residential areas, which narrowed the deficits.

The company also operates two 759 Store supermarkets, selling groceries and household items (with five planned to be open in January 2014).

759 Stores practises a 'Small Profit, Quick Return' strategy: selling each product at a wafer-thin margin with the aim of gaining through volumne sales.

With the support of its parent company, CEC International Holdings Limited, 759 Store is capable of surviving even with its current low profit rate.

More than 95 percent of products sold in the chain are imported directly, bypassing local distributors who the firm believes may be susceptible to anti-competitive pressure by Hong Kong's established retailers.

This incident caused a stir and urged the establishment of the Competition Bill to protect the small businesses in Hong Kong.