[4] By July 1967, Motown CEO Berry Gordy had fired Ballard, replacing her with Cindy Birdsong of Patti LaBelle & the Blue Belles.

One week after her dismissal, the vocals of Ballard and fellow member Mary Wilson were overdubbed by in-house session singers the Andantes and multitracked for the final single.

[6] Diana Ross & The Supremes performed "In and Out of Love" live on CBS's The Ed Sullivan Show on Sunday, November 19, 1967.

[7][1] The single proved immensely popular with the fans as it was chosen by American Bandstand voters to be the song they wanted for that summer's dance contest.

Cash Box said that it has "a witty combination of orchestration and beat a la Motor City with the sweep and splendor of a folk-country ballad.