The first London based company website was launched in 2011 as FTBpro.com by Israeli entrepreneurs Yuval Larom, Asaf Peled, and Gilad Beiman, a group which operates today as Minute Media.

[15] 90min has developed and provides an online platform that shares football related content for desktop and mobile devices,[16] using video, text, listicles, slideshows, social round-ups and interactive polls as elements to create its articles.

[2][4] There is content creation on the platform in 11 different languages, namely English, German, Spanish, Italian, French, Turkish, Portuguese, Vietnamese, Thai, and Indonesian.

90min editorial staff members are located in offices in London, Tel Aviv, New York City, Manila, and São Paulo.

As of 2016, 90min accumulates an average of over 50 million monthly visitors to its website[13] and generates revenue via online advertising, with its clientele including the likes of Nike, Kia Motors, and Heineken.