Founded in 1984 by Taiwanese immigrant Roger H. Chen, 99 Ranch Market has grown into the largest Asian supermarket chain in the United States.

[9] Over the years, 99 Ranch Market has developed into the largest Asian supermarket chain, with its own production facilities, including farms and processing factories.

[11][12] This store was unable to compete with more recently opened East Coast based chains like Super H Mart and closed in 2010.

[14] T&T initially started stores in the Vancouver area, and then expanded throughout Canada and into Edmonton, Calgary and Toronto.

The chain sells a wide range of imported food products and merchandise from mainland China, Hong Kong, Taiwan, Japan, Korea, and Southeast Asia (particularly Vietnam and Thailand).

"[citation needed] Generally, the chain locates its stores in newer suburban Mandarin-speaking immigrant communities, such as Milpitas, California, where the supermarket is strategically located near the technology industries of the Silicon Valley which employ many Asian immigrants, and Irvine, California, where wealthy Taiwanese Americans settled during the 1990s.

The 99 Ranch in Los Angeles' Chinatown operated in the Bamboo Plaza area for several years, but eventually the store was closed, perhaps due to its obscure location and lack of parking space, and perhaps due to competition from local small grocers, who have maintained their popularity among elderly Chinese American shoppers.

[citation needed] Setting up in suburbia, 99 Ranch Market is often the only Asian American supermarket and shopping center for miles around.

Given the market chain's premium locations, the costs of rent for tenants are generally high, but other Chinese businesses, such as Sam Woo Restaurants, Chinese traditional medicine shops, and gift stores, have been known to follow 99 Ranch Market to its new locations, with 99 Ranch market becoming the anchor tenant for the smaller stores and restaurants within developing Asian suburban shopping areas.

For example, in Phoenix, Arizona, the state's first 99 Ranch Market opened as part of a larger Chinese Cultural Center that offered a number of Asian restaurants and shops for the city and surrounding areas.

[47][48] Since 2008, 99 Ranch Market has opened locations in Texas, in particular Houston (2008),[31] Sugar Land (2009),[32] Plano (2010),[33] Carrollton (2016),[35] Katy (2016),[36] Austin (2018),[49] and Frisco (2019).

[52] Most 99 Ranch Market locations have a full-service take-out deli serving a combination of Cantonese, Taiwanese, and Sichuan fare.

Some of the delis in the markets also feature sushi, or pre-cooked meats, such as Cantonese roast duck (huo ya) and barbecued pork (Char Siu).

99 Ranch Market used to operate a membership VIP card program and send out direct mail circulars with coupons.

Although the chain remains successful and popular, prices are on average generally higher when compared to smaller non-chain Chinese groceries.

The chain also regularly runs sweepstakes giveaways, having worked with automakers such as Lexus, BMW, and Toyota.