is a song by American rapper Killer Mike, released as the second single from his debut studio album Monster (2003).
[3] In 2005, as Sony BMG Music Entertainment was settling with New York State after an investigation revealed various radio payoff schemes, or payola, originally banned in the 1960s,[4] Killer Mike's song "A.D.I.D.A.S."
[5] While Killer Mike was not involved in the scheme, The New York Times reported that, "a Sony BMG executive considered a plan to promote the song 'A.D.I.D.A.S.'
by Killer Mike by sending radio disc jockeys one Adidas sneaker, with the promise of the second one when they had played the song 10 times.
If a DJ could then show that he had spun the song on the air at least 10 times, he'd get the other shoe in the pair, autographed by the artist.