is also starting to organize parades and since 2018 they have been included in the official calendar of the Fédération française de la couture.

agreed to sell a majority stake for an undisclosed sum to investment firm L Catterton, forming a strategic partnership to grow the brand internationally.

expanded its range with its first unisex sunglasses collection, a tribute to New York rock band The Velvet Underground.

has done collaborations with brands and creatives including Kanye West (2013),[12] Outdoor Voices (2016),[13] Kid Cudi (2019), Suzanne Koller (2019),[14] Brain Dead (2019), Carhartt WIP, RTH, Catherine Deneuve, Charlotte Chesnais,Goop (2020),[15][16] and Lacoste (2023).

campaigns have been styled and photographed by Carine Roitfeld (1995), Bruce Weber (2008), Stella Tennant[5] and Collier Schorr (2016).