Seward was born in Argentina in 1969, where her father was an Argentine diplomat who worked as an economic advisor.
From 1991, Seward worked for nine years as an accessory designer for Chanel,[3] then with Tom Ford at Yves Saint Laurent before becoming second-in-command at Loris Azzaro in 2002.
[4] There, she dressed Natalie Portman, Nicole Kidman, Kristen Stewart and Marisa Berenson among others.
[7] She presented her first runway show during Paris Fashion Week at the Mona Bismarck American Center for Art and Culture in Fall/Winter 2015.
The high-end ready-to-wear line aims to make its vision of 1970s-inspired luxury accessible,[8] redefining and exacerbating classic femininity.