[1] It was the smallest of the "Big Five" breweries from Milwaukee's brewing legacy (Schlitz, Pabst, Miller, and Blatz being the others).
[2][3] Its most recognizable brand, Milwaukee's Best, is still marketed by Molson Coors.
[5] In 2018, through a compromise with the commission, MillerCoors demolished the original brewery, which dated back to the 1850s, but preserved a house from 1856 that was used as an office and lab-testing.
In 1891, the brewer introduced its "$1,000 Beer" challenge, promising to award $1,000 to any chemist who could prove it was made with anything other than pure barley, hops, and malt.
In 1946, inspired by heinzelmännchen of German folklore, the company introduced an eight-ounce beer bottle called "Fritzie".