A. H. Woodfull

Albert Henry "Woody" Woodfull (17 September 1912 – 24 June 2011) was an English product designer.

[3] In 1934 he was appointed to British Industrial Plastics (BIP) as a product designer at their Streetly factory.

His brief from the managing director was to "bring art to an artless industry", and his early work was largely in packaging,[4] where designs such as his Ardath Cigarette Box of 1935 showed strong Art Deco influences and have become highly collectable.

[5] After World War II he produced notable promotional material for Cadbury's,[6] but increasingly focussed on tableware, designing the classic Beetleware range in urea formaldehyde in 1946.

[8] In 1951 Woodfull was appointed to head BIP's newly formed Product Design Unit, where he was to remain until his retirement in 1970.