Adtech AG is a German–American digital marketing company that retails products to manage, serve and evaluate online advertising campaigns (including display, video and mobile formats).
Adtech was acquired to provide AOL with an ad serving platform enabling website publishers to manage, traffic and report on their online advertising campaigns.
Adtech's ad server responds to banner requests, prompted by user's browsers, through XML and delivers it to the specified end system — the only provision being the terminals must be online.
In collaboration with technology partners Lightningcast and Third Screen Media, Adtech merged the new video and mobile applications directly into the existing user interface and reporting system.
Adtech surveys document different aspects of Internet usage, ranging from browser trends to click-through rates.