Founded in 2000 in Los Angeles, California, the company is owned by its co-founder Yul Ku, whose Koos Manufacturing previously produced jeans for several well-known brands.

AG Jeans was also co-founded by Italian designer Adriano Goldschmied who left the company in 2004 and sold his share of the business, as well as his namesake brand, to Ku.

Since 2010, AG Jeans has implemented a number of sustainability measures at its facilities including a water-filtration system that allows it to operate almost entirely on recycled water.

Chung and AG Jeans organized a number of debut parties in London, New York, and Los Angeles to celebrate the release of the line inspired by fashion of the 1960s and 1970s.

[11] AG Jeans also has 16 retail stores across the United States and another location on Madison Avenue in New York is expected to open in late 2020.