In 2007, the company started iTrax.com, a retail site for buying and downloading high resolution music files.
Instead AIX opts for getting such qualities as tonal balance and room reverberation solely via its selection of the original recording space.
The extra content is in part meant to assure the customer that the record has in fact been captured "naturally".
[citation needed] AIX Records's production quality has been widely recognized by audiophile magazines.
[2] Trade organizations have also taken note of the label in the past: in 2005, the Consumer Electronics Association awarded "Mosaic" — written and performed by Laurence Juber on his release "Guitar Noir" — the first "Demmy Award for Best High Resolution, 5.1 Music Track".