AMD Live!

is the name of AMD's initiative in 2005 aimed at gathering the support of professional musicians and other media producers behind its hardware products.

The primary focus of this initiative was the Opteron server- and workstation-class central processing units (CPUs).

The software portion focuses on users' internet and multimedia experiences, while the hardware sector focuses on the ability of a system to handle multimedia files and the convergence of consumer electronics (CE) and personal computing (PC) into one computer chassis.

features away mode (as supported by motherboards), the system hibernates when user is not using, and powers up quickly when needed.

also includes a selection of software aimed to enhance the digital entertainment experience named as AMD LIVE!

Home Cinema was a platform that combines the functionality of a PC with that of a Home Theater system that integrates a high performance amplifier (up to 5.1 channels) allowing owners to access and store high definition content such as movies and broadcasts, along with DVR/PVR functionality, photos and slide slows, music and internet content out of a single device.

The application also includes an embedded browser, with picture-in-picture mode for watching videos while surfing the web at the same time.

Ready program logo (shown on the right) on the package to allow customers to identify the products recommended for AMD LIVE!

Ready program include: The announcement of Active TV initiative has also taken place prior to CeBIT 2007, the initiative allows online video watching such as YouTube, ROO, Veoh and VMIX, allowing users to create customized "TV-web channels", and provide to hardware developers a "value-added" solution as software that is embedded on networked entertainment devices, such as HDTVs, set-top-boxes, and game consoles.

The console then pulls video, music, and image content from the Internet, via a networked PC running Active TV software.

AMD has started a webpage about the initiative and provided a simulator for Windows XP and Vista download.