Naming rights for 20 years were purchased by AMSOIL, a corporation based in Superior, Wisconsin, for $6 million, one-third up front.

In 2012, the arena hosted the 2012 NCAA Division I Women's Ice Hockey Tournament, in which Minnesota beat Wisconsin, 4–2.

The arena's attendance record was set on June 20, 2018, during a President Donald Trump rally, which drew 8,372 people.

[8] The attendance record for a sporting event was set on January 25, 2020, when UMD men's hockey team lost to their rival, North Dakota, 2–3 in front of 7,711 fans.

AMSOIL Arena has held many different types of events, from comedians Jeff Dunham and Jim Gaffigan to Cirque du Soleil.

[19][20] The Wall Street Journal named AMSOIL Arena one of its 10 "Golden Zamboni" winners for its uniqueness among the nation's college hockey venues.