The work was then circulated throughout AOL's network of websites .
It was run by Saul Hansell, a former technology reporter for The New York Times.
[1] AOL Seed has been compared to Associated Content, a website with a similar model, now owned by Yahoo.
[2] The platform was part of AOL's strategy of positioning itself as an online news and information company.
[3] After AOL acquired the Huffington Post in 2011, Seed was no longer core to this strategy.