[1] They stated that their main objectives were to bring aspiring acts to the musical fore: "We at Ark make it possible for an emerging artist to be discovered, defined and delivered, to advance in their chosen career and be successful."

[4] Their website also claimed that their dedicated team had industry professionals who have worked with Miley Cyrus, the Backstreet Boys, and Ashley Tisdale.

[10] In March 2011, Ark gained notoriety through a viral video when one of their songs, Rebecca Black's "Friday" (which also includes raps by Wilson[1]) unexpectedly became an Internet meme.

[11][12] The original video gained 167 million views until June 2011 when it was removed from YouTube due to copyright claims from Black's family.

Song"); it features Antoine Dodson and Lela Brown and focuses on Saturdays, with plenty of remarks to Friday and a self-deprecating music video.

Wilson and his Ark Music Factory team appeared in One Week to Hit It Big: Pop Star the ABC (American Broadcasting Company) show Good Morning America (GMA) one-week special feature.

[18] After auditions of tens of candidates, Lexi St. George was chosen for the GMA challenge of trying to make a viral star in one week.

She recorded the song "Dancing to the Rhythm" written for the show and made a music video that was broadcast on the program on June 30, 2011.