The channel's programming targeted the fast-growing, young, affluent, English-speaking Asian-American community.

Genres included the most popular Asian films, dramas, documentaries and music as well as a diverse slate of original programming.

In March 2005, Comcast rebranded and refocused the International Channel to AZN Television, which now focused purely on Asian and Asian-American culture.

[3] In late 2005, news of mass layoffs at the network prompted fears that Comcast would shut down AZN.

In January 2008, Comcast announced it would be shutting down AZN and moving the Asian Excellence Awards show to E!