On 1 February 1996, the channel logo changed from a STAR wordmark to a box-type star logo, and it continued to air Western movies (the voice was English, French, or other European languages, but the subtitles were traditional Chinese) until 30 June 1998.
The channel was previously broadcast across Malaysia on 31 August 1997 at 23:59 Malaysia Time and in Southeast Asia, Hong Kong, Macau, and Mainland China on 28 August 1998 at 19:00 Hong Kong Time, Star TV split STAR Chinese Movies into certain areas and reduced its broadcasting area to just Taiwan (Viewers in Southeast Asia, Hong Kong, Macau, and Mainland China were offered Phoenix Movies Channel instead and Malaysia were offered Astro AEC instead).
In addition, they also obtained the pay TV broadcasting rights of the Hong Kong Film Awards and the Golden Horse Awards for Hong Kong, Macau and Southeast Asia (except Singapore and Malaysia, in which sold to their local broadcaster).
The channel broadcast British Hong Kong oldies historical heritage and colonial movies from 1 January 1970 to 31 December 1992.
23 Years was officially the main production company that took place by STAR TV Filmed Entertainment.
As Disney continued to expand Disney+ across Asian territories, they decided to shutting down many of their pay TV channels, which include Star Chinese Movies Legend, on October 1, 2021.