The company produces original written, social, and video content, with a focus on positive journalism.

[1] The company states that it "strive[s] to deliver positive journalism to readers, with the intention of making a meaningful difference in the world by highlighting our common humanity, promoting personal growth, and inspiring social change.

[3] The company's editorial team includes journalists from the Huffington Post, Business Insider, and New York Daily News.

[2][4] The firm unofficially began in its current incarnation as a digital media organization in April 2014 in Los Angeles.

[13][15] A Plus claims the plagiarism occurred due to an attempt to automate a content aggregation tool that ended up inadvertently switching original (i.e. lifted from other sites) articles with the rewritten ones (i.e. those intended for publishing on A Plus).

In July 2014, he encouraged his fans to send birthday cards to a child with an inoperable brain tumor.

[22] On April 20, 2015, Kutcher shared on Facebook an A Plus article about The unique connection, a Pandora video advertisement showing blindfolded children identifying their mothers in a line-up, writing "I could watch this all day.