The unique connection is a viral video advertisement (released April 13, 2015) produced by Malling Publications[2] for Pandora, a jewelry brand.
[2][1][8] Hanne Fabricius, CEO of Malling Publications, was responsible for the idea and concept, and was also the strategic director of the video.
[2][1] The video was directed by Rasmus Skousen,[2][1] a Danish photographer who works in the genres of fashion, advertising, and portraits.
"[13] Two articles on Adweek identified the video as a way for Pandora to get an early start on associating itself positively with motherhood in the weeks running up to Mother's Day, which would be observed on May 10, 2015.
"[14] Writing for Health, Ellen Seidman offered the following criticisms of the video:[12] overly manipulative in its attempt to use a feel-good theme to sell jewelry, too little racial or ethnic diversity, no role for dads, and grossly inadequate in describing the wonders of the mother-child relationship.