It was produced by Jason Ingram and Rusty Varencamp, the same production team from his previous release, Everything Sad Is Coming Untrue.

An accompanying music video directed by Jason's frequent collaborator Doug McKelvey and Daren Thomas was released in July 2011.

The webisodes were part of a promotional campaign for the artist's and projects of Centricity Music and were written and directed by Doug McKelvey.

The music has all the solemnity and seriousness that might entail; Gray writes catchy pop songs, but they aren't breezy, summery jams so much as the soundtrack for introspection.

[4] Lennie of Cross Rhythms wrote that the "main strengths of the album are the radio-friendly production, Jason's fine vocals and, most notable of all, the original, thoughtful lyrics that attend every one of these dozen tracks.

I love albums that have a consistent message and theme and that move me emotionally, such as Ocean by Bebo Norman, See You by Josh Wilson and Leaving Eden by Brandon Heath.