Cross Rhythms

Originally titled The Solid Rock of Jesus Christ, the programme aired on Sunday evenings.

That same year, Cross Rhythms took over the organisation and management, of what had previously been the Umberleigh Rock Gospel Festival.

At the same time, Cross Rhythms moved its base from Plymouth to Stoke-on-Trent, and shared facilities with UCB.

To help finance the expansion of the radio aspect of the organisation, Cross Rhythms Direct was launched in 2003 as an online Christian music shop.

In addition to operating Cross Rhythms City Radio and the Cross Rhythms website (which has a review section of Christian music releases and life-based articles by a selection of writers including Mal Fletcher and Paul Poulton), Cross Rhythms also provides syndicated radio programming for a number of other radio stations, mostly community based and music review content for several publications including the UK Christian retail trade magazine Christian Marketplace.