Potchefstroom has always been a cultural city and home to several well-known South African writers and artists.

The festival incorporates predominantly, but not exclusively, Afrikaans theatre, music, cabaret and visual arts, presented in a variety of venues across the town.

A large crafts market and open-air performances also form an integral part of the festival.

The event annually draws more than 700 artists over a period of 6 days.

The festival not only plays a huge role in the local economy of Potchefstroom, but also contributes largely to the economy of the greater North West Province.