Aaron Shapiro

[2] Shapiro is also co-founder and chairman of Honey, a New York-based enterprise communications startup[3] and the author of Users Not Customers, published by Portfolio/Penguin in 2011.

[5][6] Shapiro attended Ward Melville High School in East Setauket and Harvard College, where he received a BA in Economics in 1994.

[12] In 1999, Activegrams became part of Atlanta-based Avienda Technologies, co-founded by Shapiro and David Bloom who raised over $36 million in funding from Draper Fisher Jurvetson for the company between 1999 and 2000.

Initially Shapiro led strategy, client services, and Huge’s business development efforts, securing and playing an important role launching work for JetBlue, Warner Music Group, CNN, Reuters, iVillage, and Four Seasons.

[2] In 2008, Shapiro played a key role in brokering IPG’s acquisition of a stake in Huge for nearly $40 million, which was announced by Interpublic Chairman and CEO Michael Roth.

[25] In 2011, Shapiro was named one of Crain's New York's 40 Under 40[2] and authored Users Not Customers, a book about digital business strategy published by Portfolio/Penguin.

[26][27] In 2014, Shapiro was named one of The Observer’s Brooklyn Influentials[28] and received a Made in NY award from the City of New York on behalf of Huge.