Abbey Tavern Singers

[2] The idea was immediately successful,[2] and as the group became locally popular an album was released on Pye Records in 1965.

[3] A song entitled "We're off to Dublin in the Green" was used by Carling Breweries Ltd in an international television advertising campaign.

[10] Not wanting to take sides politically, the B-side was a song of the Orangemen, "Captain of the Gallant Forty Twa,"[6] which was also featured in beer commercials.

[11] Carling Black Label reported increased market share following the release of the advertising campaign and the song's subsequent popularity.

[12] In response to the popularity of "Off to Dublin", albums were also released, containing material recorded entirely at the Abbey Tavern in Ireland.

[3] The group stayed on the ARC label for Canadian albums, but oddly were placed with Berry Gordy's V.I.P.

[21] The popularity of "We're off to Dublin in the Green" inspired several cover versions, not all of which were appreciated by the Abbey Tavern Singers.