[citation needed] In 1840, Carling began a small brewing operation in London, selling beer to soldiers at the local camp.

In 1878, his sons, John and William, built a five-storey brewery in London, which was destroyed by fire within four years of opening, on 13 February 1879.

[1] William Carling, the firm's senior partner and technical leader, died of pneumonia contracted after helping to fight the fire.

Terry Tully and Lt. James Medcalf in a Stinson Detroiter monoplane named Sir John Carling.

The largest pub chain in the UK, J D Wetherspoon, stopped selling Carling in September 2009, entering into a seven-year exclusive deal with the Danish brewery Carlsberg.

But the firm won the case after it successfully argued the actual strength of the lager meant it should not be subject to the four per cent level of taxation.

EU law permits beer to have a natural variation of 0.5 per cent and the owner insists it does not believe customers are being misled.

According to papers from the tribunal, Philip Rutherford, vice president of Molson Coors Europe, told the tribunal the "key driver" behind the decision not to change the labelling on Carling's products was to prevent retailers, including pub chains and supermarkets, from demanding "a slice" of the savings.

[8] Carling, part of Molson Coors, were title sponsors of English football's Premier League from its second season in 1993 until 2001, returning as an official partner from 2016 to 2019 before being replaced by Budweiser, and the Reading and Leeds festivals from between 1998 and 2007.

Carling are the official beer of the Scotland national football team, and in 2010 and 2011 were the sponsors of the Scottish Cup.

[citation needed] Carling sponsored the two leading Scottish football clubs, Celtic and Rangers, from 2003 to 2010.

[citation needed] Carling Black Label won Monde Selection's Grand Gold Award in 2008.